The idea of the “60+ Culture” campaign organised by the Ministry of Culture and National Heritage in cooperation with cultural institutions is to encourage people over 60 to actively participate in cultural life. Every year, on the last weekend of September, seniors can enjoy the cultural offer for free or at a promotional price in several hundred locations throughout Poland.  The campaign partners include museums, theatres, libraries, concert halls and opera houses, and even landscape parks. As part of the event, the Museum of Ceramics offers seniors free admission to permanent and temporary exhibitions.